While many think of Macy’s Thanksgiving Day Parade as simply a day of whimsy and nostalgia, the 25+ crew behind the massive balloons that fill the streets of New York City is working overtime to infuse years worth of ingenuity to make the day come to life. Take a look at the process it takes to get these towering balloon characters off the ground each and every year.

Read more: http://www.popsci.com/science-and-engineering-macys-thanksgiving-day-balloons